Effective Date: 14 Dec 2025
Last Updated: 14 Dec 2025
1. Introduction
Welcome to MLV Home (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you:
- Visit our website (mlvhome.sg)
- Contact us via phone, email, or WhatsApp
- Purchase products through our marketplace partners (Shopee and Lazada)
- Subscribe to our newsletter or marketing communications
- Interact with us on social media
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Personal Information You Provide
We may collect the following personal information when you voluntarily provide it to us:
- Contact Information: Name, email address, phone number, mailing address
- Inquiry Details: Information you provide in contact forms, consultation requests, or customer service communications
- Project Information: Details about your home improvement projects when requesting consultations or custom quotes
- Measurement Data: Window measurements and specifications for custom curtain orders
- Payment Information: Processed securely through Shopee and Lazada (we do not directly collect or store credit card information)
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages viewed, time spent on pages, referring URLs, clickstream data
- Cookies and Tracking Technologies: See Section 5 for details
2.3 Information from Third Parties
We may receive information about you from:
- Marketplace Partners: Shopee and Lazada may share order information, delivery details, and customer service interactions
- Social Media Platforms: If you interact with us on Facebook, Instagram, TikTok, or other platforms
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 To Provide Our Services
- Process and fulfill orders (through our marketplace partners)
- Respond to your inquiries and provide customer support
- Provide custom curtain consultations and measurements
- Offer tool selection guidance and recommendations
- Schedule appointments for office visits or consultations
3.2 To Improve Our Services
- Understand how visitors use our website
- Improve website functionality and user experience
- Develop new products and services
- Conduct internal research and analytics
3.3 To Communicate With You
- Send order confirmations and updates
- Respond to your questions and requests
- Send newsletters, promotional materials, and special offers (with your consent)
- Provide DIY tips, product updates, and home improvement content
- Conduct customer satisfaction surveys
3.4 For Legal and Safety Purposes
- Comply with legal obligations and regulations
- Protect against fraud and unauthorized transactions
- Enforce our Terms of Service
- Protect the rights, property, and safety of MLV Home, our customers, and others
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
4.1 With Marketplace Partners
- Shopee and Lazada: To process orders, handle payments, and manage delivery
- These platforms have their own privacy policies governing their use of your information
4.2 With Service Providers
We may share information with trusted third-party service providers who assist us with:
- Website hosting and maintenance
- Email marketing services (if applicable)
- Analytics and data analysis
- Customer relationship management (CRM)
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.3 With Installation Partners
If you request professional installation services, we may share your contact information and project details with trusted installation partners in Singapore.
4.4 For Legal Reasons
We may disclose your information if required by law, regulation, legal process, or governmental request, or to:
- Enforce our Terms of Service
- Protect our rights, privacy, safety, or property
- Protect against fraud or security issues
- Respond to emergencies
4.5 Business Transfers
If MLV Home is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
5. Cookies and Tracking Technologies
5.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us understand how you use our site and improve your experience.
5.2 Types of Cookies We Use
Essential Cookies: Necessary for the website to function properly (e.g., session management, security)
Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness (if applicable)
Preference Cookies: Remember your settings and preferences for future visits
5.3 Managing Cookies
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Regular security assessments and updates
- Restricted access to personal information (only authorized personnel)
- Secure storage systems and databases
However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Retention Periods:
- Contact inquiries: Retained for up to 2 years after last contact
- Order information: Retained in accordance with Shopee/Lazada policies and Singapore tax laws (typically 5-7 years)
- Marketing consents: Retained until you withdraw consent
- Website analytics: Anonymized after 26 months (Google Analytics default)
You may request deletion of your personal information at any time (see Section 9).
8. Your Rights and Choices
Under Singapore’s Personal Data Protection Act (PDPA) and applicable laws, you have the following rights:
8.1 Access and Correction
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
8.2 Withdrawal of Consent
You may withdraw your consent for us to collect, use, or disclose your personal information at any time, subject to legal or contractual restrictions.
8.3 Opt-Out of Marketing
You can opt out of receiving marketing communications by:
- Clicking “unsubscribe” in any marketing email
- Contacting us at enquiry.iworx@gmail.com
- Calling us at (+65) 8837 9791
You will continue to receive essential service-related communications (e.g., order confirmations).
8.4 Data Portability
You may request a copy of your personal information in a structured, commonly used format.
8.5 Deletion
You may request deletion of your personal information, subject to:
- Legal obligations to retain certain data
- Legitimate business purposes (e.g., completing transactions, resolving disputes)
9. How to Exercise Your Rights
To exercise any of the rights described above, please contact us:
Email: enquiry.iworx@gmail.com
Phone: (+65) 8837 9791 / (+65) 8093 8136
Mail: MLV Home, 19 Jalan Kilang Barat #02-03, Acetach Centre, Singapore 159361
We will respond to your request within 30 days. We may need to verify your identity before processing your request.
10. Third-Party Links
Our website may contain links to third-party websites, including:
- Shopee and Lazada marketplaces
- Social media platforms (Facebook, Instagram, TikTok, YouTube)
- Partner websites and resources
We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
11. Children’s Privacy
Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
12. International Data Transfers
Your information may be transferred to and processed in countries outside of Singapore, including:
- Cloud hosting services (may use servers in various countries)
- Analytics providers (e.g., Google Analytics)
We ensure that any international transfers comply with applicable data protection laws and that appropriate safeguards are in place.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes:
- We will update the “Last Updated” date at the top of this page
- For material changes, we will provide prominent notice on our website or via email
- Continued use of our website after changes constitutes acceptance of the updated policy
We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:
MLV Home
19 Jalan Kilang Barat #02-03
Acetach Centre
Singapore 159361
Email: enquiry.iworx@gmail.com
Phone: (+65) 8837 9791 / (+65) 8093 8136
WhatsApp: +65 8837 9791
Business Hours:
Monday – Friday: 9:00 AM – 6:00 PM
Saturday: 9:00 AM – 2:00 PM
Sunday: Closed
15. Complaints and Dispute Resolution
If you have a complaint about how we handle your personal information, please contact us first using the details above. We will investigate and respond to your complaint.
If you are not satisfied with our response, you may lodge a complaint with:
Personal Data Protection Commission (PDPC)
Website: https://www.pdpc.gov.sg
Email: info@pdpc.gov.sg
16. Consent
By using our website, contacting us, or purchasing our products, you acknowledge that you have read, understood, and agree to this Privacy Policy.
For marketing communications, we will obtain your explicit consent before sending promotional materials. You may withdraw this consent at any time.
MLV Home
Committed to Your Privacy
This Privacy Policy is governed by the laws of Singapore.
Additional Privacy-Related Documents
You may also want to create these complementary documents:
Cookie Policy (Can be separate or part of Privacy Policy)
- Detailed explanation of specific cookies used
- Instructions for managing cookie preferences
- Cookie consent banner implementation
Terms of Service
- Website usage terms
- Intellectual property rights
- Limitation of liability
- Dispute resolution
Terms of Sale (Separate document – see next suggestion)
- Payment terms
- Delivery and shipping
- Returns and refunds
- Warranties
- Cancellation policies